In a commanding appearance of twenty-five brokers, managers and executives from Realogics Sotheby’s International Realty, the Pacific Northwest was well represented during the much-anticipated Global Networking Event (GNE). The convention was hosted at the famous Fontainebleau Hotel on Miami Beach in Florida. While the official function spanned three days from September 8th-11th many members of RSIR took advantage of the opportunity to expand their experience with a few extra days to explore the South Florida real estate marketplace.
“This is the third GNE we’ve attended in the four years we’ve been affiliated with this global real estate network and Sotheby’s International Realty has raised the bar each time,” said Dean Jones, President and CEO of Realogics Sotheby’s International Realty. “Beyond the informative keynotes and breakout sessions, I find the GNE atmosphere to be more of a celebratory reunion than that of an industry convention. I suppose that’s because the 1,500+ attendees feel more like family members. There’s an amazing culture of collaboration, excitement and support.”
To be sure, there was plenty of business at hand. During his welcoming address, Philip White, President of Sotheby’s International Realty Affiliates, LLC highlighted the many significant accomplishments being celebrated since the franchise system was officially established a decade ago. Among them, the global network is now comprised of more than 15,000 brokers in 700 branch offices in 52 countries and territories around the world. This includes new operations in Mainland China, which was a noted referral provided by Realogics Sotheby’s International Realty. White confirmed sales across the network have already exceeded $60 billion in the past year and he announced Sotheby’s International Realty as the definitive leader in worldwide luxury real estate.
Other presenters included Wendy Purvey, Chief Marketing Officer for Sotheby’s International Realty Affiliates, LLC who outlined the many exclusive marketing platforms afforded to the network. Collectively, our global exposure helped to generate more than 1 million unique website visitors per month, and remarkably 45% of that traffic is being drawn from outside the US. Purvey also announced that the network will soon benefit from an exclusive partnership with Wealth-X, a research group that will provide quarterly reports and findings to track the most affluent consumers in the world.
The keynote speaker was Pat Riley, Manager of the Miami Heat. His compelling story was one of a young boy that was passionate about basketball and through perseverance and seizing opportunities, managed to make a career out of his love for the sport. With more than 35 years of experience, Riley spoke of meeting competitors “at the net” and not allowing the opposition to intimidate one from maximizing their opportunity. There were many parallels between his growth as a manager and that of the Sotheby’s International Realty network. As a special treat, Dean and Stacy Jones were invited backstage to meet with Riley and share their own story about the growth of Realogics Sotheby’s International Realty throughout the Pacific Northwest.
Other speakers included Richard Smith, Chairman, CEO and President of Realogy Holdings and Alex Perrillo President and CEO of Realogy Franchise Group. The collective provided insights from the perspective of the largest real estate corporation in the world, which operates other noted brands including Century 21, Coldwell Banker, Better Homes & Gardens, ERA, Corcoran, Zip Realty and at the top of the luxury food chain, Sotheby’s International Realty.
Also presenting was Henry Howard-Sneyd, the Vice Chairman of the Americas, Asian Art at Sotheby’s who applauded the ongoing relationship between the fast-growing real estate group and the storied auction house, which has been operating since 1744.
Among the breakout sessions, several members of RSIR were invited panelists including brokers Cassie Daughtrey and Scott Wasner, speaking about “Content Marketing” The Art of Communicating without Selling, and Dean Jones, speaking about “Building International Business from Asia”. Andrea Savage, Marketing Manager for Realogics Sotheby’s International Realty, also addressed a private seminar for owners and managers on best practices for marketing.
Throughout the convention, RSIR brokers distributed 500 marketing packages introducing RSIR to the affiliates, which included contact information for all the attending RSIR brokers to aid in their networking efforts. In addition, hundreds of the most recent Collection magazine were picked up from the foyer where attendees could share their marketing collateral.
Making their presence known, Beijing Sotheby’s International Realty attended their booth to build awareness for their official grand opening of mainland China’s first affiliate on October 15th, 2014 and to encourage representation from around the world in their next edition of Mansion Plus. Not surprisingly, this was one of the most active booths during the convention, as the network is eager to tap into what is soon to be the world’s largest economy and perhaps the fastest-growing wealth engine with a propensity for global real estate.
By invitation, RSIR executives also attended a private reception to celebrate commencement of One Brickell Center – Miami’s largest master planned development comprising more than 5.4 million square feet of residential, hospitality, office and retail development on a prized site in downtown Miami. The listing, being developed by Hong Kong-based Swire and represented by One Sotheby’s International Realty, demonstrates Miami’s economic vitality and attraction for international investment.
Of course all work and no play would make RSIR a boring brokerage firm, so the management team was pleased to host to a number of diversions including a company-wide dinner on Ocean Drive and a boat tour of Biscayne Bay and the many islands that create Miami’s maritime playground.
“We’re so fortunate to work alongside brokers that we also call our friends,” said Stacy Jones, Vice President of Realogics Sotheby’s International Realty. “International real estate is a very social arena blending lifestyle experiences and travel – the many connections we’ve made will be a foundation for valuable networks ahead.”
Coming together was an ongoing theme each night, as Sotheby’s International Realty was sure to entertain and delight the crowd, many of which travelled from around the world to celebrate. Among the highlights was an over-the-top dance part at LIV, a two-story nightclub at the Fontainebleau known around the world. Fusing the appeal of an ultra exclusive lounge and a high-energy nightclub, this 18,000 square foot extravaganza sets the stage for the ultimate nightlife experience.
Being the thoughtful Marketing Manager she is, Andrea Savage was always thinking of the scores of RSIR brokers that couldn’t attend the GNE, so she was sure to send photos and learnings via email to those who stayed home. And as a fun wrap up of the energy that was always present, she produced the following video on the last day to share with the entire company.